CNN Student News – Video Transcript

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Broadcasting from the CNN Center in Atlanta, Georgia, I`m Carl Azuz and this is CNN Student News. Thank you for spending part of your day with us. We`re kicking things off today with some presidential politics.

Specifically, the race for the Republican nomination. It`s heading to South Carolina now. That state has the next primary on January 21st. Most of the candidates are trying to catch the winner of this week`s New Hampshire primary.


AZUZ (voice-over): You can see the full results right here. We reported former Massachusetts Governor Mitt Romney`s victory yesterday. Plus second and third place finishes for Representative Ron Paul and former Utah Governor Jon Huntsman. They were followed by former House Speaker Newt Gingrich, former Senator Rick Santorum and Texas Governor Rick Perry.


AZUZ: Now everybody`s still in the race. Nobody dropped out after New Hampshire. But South Carolina could be a make-or-break event. Paul Steinhauser talks about what it takes to run for the White House.


PAUL STEINHAUSER, WASHINGTON, D.C.: Running for the White House is unlike any other contest. This is the ultimate prize and it`s definitely the major leagues when it comes to campaigning. Everybody thinks the election is in November, but, honestly, that election starts often two years beforehand. We`re going to the early voting states, meaning voters starting to build up a staff.

This is a commitment that takes a lot more than just a few weeks. Running for the White House is no cheap proposition. It takes a lot of money. This time around, we will see maybe a billion-dollar campaign.

Why does it cost so much money to run for the White House? Because it`s more than just a state operation. You`re running in all 50 states. And it takes a lot of money, not only to build up a staff to reach out to voters, but also the travel, the commercials. We`re talking about an immense amount of money.

You don`t always be rich to run for the White House. You can have ideas, and if you start generating buzz, well, then the money follows, especially nowadays with the Internet. It is so much easier now to reach out to anybody to raise money than it was in the old days.

To have a successful campaign, you need a pretty large staff, no doubt about it. You have to have people in the early voting states, like Iowa, New Hampshire, South Carolina, Florida and Nevada. People who are reaching out to voters, people who are setting up events for the candidate.

When it comes to a campaign staff, candidates often like to have young people and old people as well. It`s definitely a mixture. Their top strategies are often people who`ve been around for cycles. But a lot of the younger people out in the states, the volunteers and the fresh faces, those are the people who are knocking on doors and saying hello to voters and trying to spread the message about their candidates.

There are a lot of positions in a campaign, but there are a few people that stand out the most. And one of them will be the campaign manager. That`s the person who manages a campaign, basically the boss who decides who does what and where the candidate goes and what the candidate says, to a degree.

The Internet`s changed a lot when it comes to running for the White House. Used to be, back in the day, a candidate would have a pretty good – – pretty good handle on his message, getting out there to the media.

But nowadays, anybody can make a video, and that video can go viral. This is the big leagues. It takes a lot of money. It`s very grueling. It tears up candidates, inside and out. And only the strongest survive.



UNIDENTIFIED FEMALE: See if you can ID me. I`m a country that has 11 official languages. I`m located on the southern tip of a continent. I have three different capitals, but none of them is my largest city, Johannesburg.

I`m South Africa, and I have one of the world`s highest unemployment rates for young people.